Book Review: Real You, Incorporated: 8 Essentials for Women Entrepreneurs
A good friend of mine, Kaira Rouda, just released her new book, and it is awesome. Kaira is the Co-owner and Vice-President of the fourth largest independent real estate brokerage in America – Real Living - and also holds the fabulous distinction of having written the foreword to my book, The Savvy Woman’s Homebuying Handbook.
Real You, Incorporated is in some ways a love note to women entrepreneurs, in other ways a very practical-yet-inspirational manual to support biz mavens in their efforts to develop a personal brand out of their authentic personal selves.
In Kaira’s words, the top 5 things you’ll take away from Real You, Incorporated are as follows:
- One Real You chart that will help you define your unique passions, brand, and positioning in the marketplace.
- Eight real facts — broken into chapters — to help you build a brand that’s all your own.
- Sixteen inspirational stories from women who have built their own real brands. (Tara’s Note: And yes, Virginia, yours truly is one of those women!)
- Twenty-four practical action steps to help you get you started.
- Countless lessons from Kaira’s personal experiences as a marketing executive, writer, and entrepreneur.
Real You, Incorporated is uber-relevant to Savvy Women who are {RE}Thinking Real Estate. In our community, we’ve noticed that a very large percentage of the women we know who are successful and smart property owners – whether of just their personal residences or large investment portfolios – also just so *happen* to be entrepreneurs. Some are full-time business owners, others own a side business or two, but women entrepreneurs have the extra income and flexibility of time and place during the workday that are critically important to owning and managing their real estate assets.
Also, real estate and business are both about leveraging your time and efforts and money to grow your assets faster and bigger than you could with just your hourly work – we’ll get into the parallels between real estate and entrepreneurship in much more detail in future posts, but suffice it to say that they are intertwined tightly, in my book.
Anyhow, if you want a boost of inspiration from other women who have been able to create brands and businesses that are an offshoot of who they really are – check out Real You Incorporated, and let me know what you think!
Filed under: Asset Protection, Buy, Invest, Mortgage & Credit, Remodel, Sell
